Marketing

Scope: Consulting, Marketing, Development, Web
Project: BUA Studios, BUA Talks, Art Attack Podcast

Justin Bua is a world renowned artist, author, speaker and entrepreneur. He is best known for his lyrical narrative paintings of musicians, DJs and similar characters who help define the urban landscape.

I served as the marketing consultant and project manager to facilitate external business opportunities for for all non-art commission related ventures, which includes the following properties:
BUA Studios – https://www.buastudios.com/
BUA Talks – https://www.buatalks.com/
Art Attack Podcast – https://www.artattackpodcast.com/

Visit www.justinbua.com for more information

Scope: Marketing, Consulting, Content, Talent Procurement
Project: Hercules DJ U.S. Product Release (2020)

In June 2020, I was responsible for the U.S. product launch and release for the Hercules Inpulse 500 DJ Controller.

Highlights for the U.S. Product Launch and Activation:
• Hercules Product Landing Page – Click To View
• Develop Brand Ambassador Program
• Pull Up Party (Hercules Commercial Edit)
• Inpulse 500 Product Performances and Interviews – Click To View
• “SHOW YOUR MIX” Live Stream Event

DJ Talent and Social Reach:
• Over 25 Top Influencer DJ’s
• Over 30 segments of professionally produced video content
• 40+ social media posts to influencer Instagram accounts
• Over 300,000 views on Instagram, plus additional media and sales

Scope: Custom RSVP Landing Page, Guest List Management
Type: Annual Summer Soiree and Business Awards

Each year LA Downtown News would produce their Annual “Best Of…Summer Soiree” and “Downtowners of Distinction” awards to recognize Downtown Los Angeles top business owners and community leaders. Through my work with (213) Marketing, we developed and maintained the Custom Event Landing Pages and RSVP Guest List Management.

I worked with LA Downtown News under the previous ownership and management prior to Times Media Group.

Since 1972 Los Angeles Downtown News has been the voice of the Downtown community. Previously locally owned, Downtown News fills a unique and highly focused niche in the lives of the more than 150,000 readers.

Scope: DJ, Event Marketing
Project: WSS Downtown LA Grand Opening

Through my work with (213) Marketing, I was commissioned to provide music and local marketing to our VIP network of DTLA tastemakers, sneaker-heads and influencers. We set up a custom RSVP microsite, sent out an e-mail and received over 200 VIP RSVP’s within 24 hours. For more information CLICK HERE

WSS hosted an exclusive event to celebrate its 30th anniversary and the grand opening of its flagship store located on 7th and Union in Downtown Los Angeles. In an effort to contribute to a neighborhood in transition, over $3M was invested in restoring the historic building. The event featured “View #23 Steps to Immortality”, WSS’ unique curation of original, mint condition Air Jordans 1 through 23. Guests were also treated to a gallery featuring one-of-a-kind shoes designed by leading and emerging LA artists set to the landscape of music, b-boy performances, beverages and appetizers.

Scope: Event Production, Marketing, Custom RSVP Landing
Project: Ciroc VIP Afterparty (BETX 2014)

Through my work with (213) Marketing, I was contracted to co-produce an exclusive VIP Ciroc Sponsored Afterparty in Downtown Los Angeles, following the 2014 BET Awards at LA Live (6/29/14). My role included securing a venue, DJ talent, pre-event marketing, along with a custom RSVP event microsite, which included a customer survey for guests to list their favorite flavor of Ciroc.

In our post-event evaluation and marketing recap, we discovered a key customer feedback during the RSVP process, where guests listed “Pineapple” as their second most popular flavor, even though it was not a part of Ciroc product line. We turned over the customer feedback to the Ciroc executives and 3 months later, Pineapple Ciroc was launched.

Here’s a link to the Ciroc “Pineapple” press announcement in September 2014 CLICK TO VIEW

Scope: Event Promotion, Marketing Campaigns, Business Development
Type: LA Nightlife Music Event Marketing and Promotion

I began producing events in Downtown Los Angeles back in 2007, before it was fully redeveloped. Over the years, I have seen many venues come and go. I am directly responsible for generating over $5 million in revenue through special and weekly event marketing, promotion, management and development. These events include an annual DTLA New Years Eve for Downtown LA Residents, which quickly became the most popular destination for DTLA locals regardless of the venue location. Here’s a link to the DTLA NYE site – VIEW HERE

Featured Case Study Highlight:
Back in 2007, Downtown Los Angeles was NOT an entertainment destination for nightlife music events (other than concerts at LA Live). Even DTLA Residents would travel to Hollywood for their nightlife entertainment. I started a trend, which increased the visibility for DTLA as an influencer hot spot and music/lounge event destination.

This started with Seven Lounge (which has since been sold and renamed). In 2009, I launched a monthly hip-hop event series called Freedom of Beats at Seven Lounge. Through our custom MYVIPRSVP event site, which included a Google Map link to the venue, Seven Lounge became the most searched venue in Downtown Los Angeles. Google sent a letter and plaque to the venue, similar to YouTube Subscriber plaques that are currently given out to YouTube creators.

In 2009, Seven Lounge and Freedom of Beats became the most popular hip-hop event in Downtown Los Angeles.

Here are some of the venues I have worked with…
Wilshire Royale Lounge
Justice Urban Tavern
Bunker Hill Bar and Grill
Salvage Lounge
Seven Lounge
The Flats at Garland
FOH Restaurant
La Cita Bar
Haas Lofts
Biltmore Hotel
Club Nokia VIP Lounge
Wolf and Crane Bar
Suede Ultra Lounge
ESPN Zone (DTLA)
and more…

Scope: Event Marketing, VIP Outreach, RSVP Guest List Mgmt
Project: Downtown LA Motors – Porsche Dealership

Through my work with (213) Marketing and Shammas Group (client), which owned Porsche of Downtown LA and hosted an exclusive rooftop event at their dealership to unveil the new 2015 Porsche Macan SUV.

My role included supported the dealership executives by creating a custom invite, e-mail blast and RSVP site for the event. I also invited strategic partners, influencers and executives from the Downtown LA business community. Guests enjoyed a beautiful rooftop event and sneak preview of the new 2015 Porsche Macan, while being entertained by magicians, snake charmers, performers and singers.

To view more information on the (213) Marketing site – CLICK HERE

Scope: Business Development, Marketing, Consulting
Project: Drip Doctors – DTLA Flagship Location

Through my work with (213) Marketing, I helped the Drip Doctors team open their Downtown Los Angeles flagship location in the Spring of 2015, and continued working with them through 2016. Over the course of a year, I helped first time business owners go from an idea and empty space…to a thriving, successful and expanding brand. They went on to open additional locations in California and Nevada, before eventually being forced to close in early 2021 due to the Covid-19 pandemic.

Drip Doctors (DTLA) was located on 11th & Hope in the Southpark District of Downtown Los Angeles.